Conducting keyword research can be a bit of a challenge if you don’t have the best tool. There are so many to choose from. So what criteria should a tool have to be the best keyword research tool? Where does the research tool get its information from and how many keywords does it give you. Is it unlimited? What other kinds of information does it give you? You must use a keyword that is highly relevant to your topic. The keyword research tool should also give you results for long tailed keywords or phrases.
When looking for the best keyword research tool you need to make sure it meets certain criteria. The way your keyword ranks is very important. So you need a tool that will give you words with rankability. There must be a reasonable probability that you can get a high ranking for the keywords you’re targeting because the only way you’ll attract search engine traffic is if you rank at or near the top of the search results. Your keyword will need search volume, which means that people must actually be searching for that term. They are your audience. Relevance of the word and conversion rate are two last important criteria. Relevance is important because it is what the search engines use to rank your site or article. And conversion rate is what you want to be google search volume API on because that is where you will get your clients.
The best keyword research tool will get their information from the big players, Google and Yahoo. These tools will give you an unlimited number of keyword searches. They also give you other keywords that are similar to your original. Some tools will only give you about 100 keyword searches, as long as they are good search terms that could be enough for your campaign. These tools should also give you the competition for the keywords you are researching. They usually list how many searches that word receives in a month, locally and globally. If you are doing an AdSense campaign the best keyword research tool will give you the forecasted traffic, the range of cost per click bids and the average clicks per day, a lot of good information to have.
Finding a keyword that is highly relevant to your topic is very important. The reason is because Google now uses algorithms that are focused on quality. If you use a word that relates to ‘hair care’ and it links back to your site on ‘footwear’, chances are you will not get ranked at all. The whole point of finding the best keyword is to get people to your site to answer your call of action. You want the people that are motivated to buy now, not the researchers.
Something the best keyword research tool will do for you is return searches for long tailed keyword searches. I will explain what that is. A long tailed keyword is actually a phrase. Instead of ‘dog training’ you could look for a phrase like, ‘training your dog to play fetch’. The reason people are using these phrases are because they are more specific and can tell exactly what a person wants. The people that know exactly what they want have already done all their research and now are ready to buy. These are the people you want visiting your website or answering your ad.
Conducting keyword research can be a challenge if you don’t have the best keyword research tool. Hopefully this article will point some people in the right direction for successful campaigns. Remember that all these things matter for getting the ranking and the traffic you want. A good keyword that is very relevant will help you achieve the online income results you are looking for.